Campaign
'The Bike on nr. 1'

For the Tour de Force platform, which advocates for better cycling infrastructure, we organized the 'Put the Bike First' campaign around the municipal elections of 2022. The campaign included a mix of personal appeals, media publications, social media, and bike tours with candidate council members in various municipalities. The goal was to generate as much attention as possible for cycling infrastructure in municipal coalition agreements and to enthuse candidate council members about the theme.